Posts Tagged ‘Book Marketing’

Book Trailers…

Today’s post is part of the annual A-to-Z Blogging Challenge. Each day of April (except Sunday,) we write a post corresponding with that day’s letter of the alphabet. For more information on the challenge and its creator visit:

http://www.a-to-zchallenge.com

a-z 2015 T

My theme for this years’ A-Z Challenge is An Intimate Look at the Homeless and Mental Health Epidemic in America which just happens to be the subtitle of my next book, The Stranger in My Recliner. The book is the true story of Sophie.  She was the eighty-year-old homeless woman that my husband brought home one night. She lived with us for nearly three –years. The book will be out this fall.

Book Trailers…

At the beginning of the A-Z Challenge I received a comment from Mark Kelly who blogs at The Open Hearth. He said he knew of a song that would be a perfect fit for The Stranger in My Recliner.  I found the song, Shopping Bag Ladies on you tube and it was perfect for the book trailer. I Googled the artist and after some digging, was able to find, Dean Friedman’s e- mail address. Nervously I sent him an e-mail describing the book and Sophie and guess what? He said I could use the song for the trailer! Thank you Mark and thank you, Dean!

Now all I need is a script.

What do you think?

https://youtu.be/1K8ud5DSmOQ

The trailer for my first book, Bristol boyz Stomp

https://youtu.be/_6ApR_tV63Y

Thank you for reading,

Doreen

 

I’m one of Lisa’s Live Wires! Lisa is a challenge co-host Lisa Buie-Collard

A-Z 2015 Minion Badge

My fellow live wires:

Rhonda Albom –   Bob R. Milne –   Tamera Narayan –  Stephanie Faris –   Heather McCubbin –   Randi Lee

Money, Money, Money…

Today’s post is part of the annual A-to-Z Blogging Challenge. Each day of April (except Sunday,) we write a post corresponding with that day’s letter of the alphabet. For more information on the challenge and its creator visit:

http://www.a-to-zchallenge.com

a-z 2015 M

 

Today we are 1/2 way through the alphabet!

 

My theme for this years’ A-Z Challenge is An Intimate Look at the Homeless and Mental Health Epidemic in America which just happens to be the subtitle of my next book, The Stranger in My Recliner. The book is the true story of Sophie.  She was the eighty-year-old homeless woman that my husband brought home one night. She lived with us for nearly three –years. The book will be out this fall.

 

Money, Money, Money

How much does homelessness cost taxpayers and how much will it cost to eradicate the homeless problem?

http://www.dreamstime.com/-image138166

If you have been following my A-Z Challenge posts you know that I get so frustrated when people choose to complicate the answer to the problem of homelessness.

Homeless people need homes, period. Once they have a home they are not homeless and the problem is solved, period.

A lot of government officials, churches and charity’s still believe that raising and spending millions of tax payer and private dollars on shelters, referral agencies and programs makes perfect sense. It makes no sense at all. I think the truth is those people believe it is easier to control homeless people when they are all living under one roof. It reminds me of the way minorities were housed not that many shameful years ago. Let’s keep them all in one area so we can keep an eye on them.

progect housing

The fact is a homeless person living on the street can cost up to $80,000 a year. The costs comes from emergency room visits, hospital stays, jail stays, first responders, addiction treatment, mental health treatment and state or county assistance.

To house a homeless person in a shelter for a year the cost averages around $42,000 a year. Because they have a roof over their head and are eating more regularly they do not get as sick. Shelters are expensive to run so a lot of the cost is administrative but don’t get me started on that foolishness.

To place a homeless person in an apartment would cost $9,600 a year. To provide them with a social worker is $2000 a year (social worker makes $40,000 a year and has 20 clients.) Add $1000 a month for expenses and we are up to $23,600 a year.

Kudos to, Beyonce for realizing that homes are the answer and donating 7 million dollars over many years in the Houston area as part of that city’s 100,000 homes campaign. Her and her husband Jay Z are brilliant business people. They were not going to throw their money at the problem and hope it helped. They solved the problem.

Beyonce’s-Temenos Place Apartments has space available for 43 individuals, and houses men and women who otherwise would likely be homeless. The facility supports its residents by providing meals, job readiness training, HIV/AIDS screenings and case management services, with an overall goal for residents to reach full self-sufficiency.

Beyonces homeless apartments

Houston has seen significant progress in its fight against homelessness. A 2014 Houston Homeless Count showed that on a given night about 5,351 people in the city were living without stable shelter — a 37 percent drop from 2011.

There are so many misconceptions about the homeless. The most ridiculous to me are they choose to live on the streets and they deserve to be there.  Being homeless is terrifying and dehumanizing. The one thing a homeless person might have left is pride and that pride makes it difficult for them to ask for help.

To learn more about Beyonce’s, project or to donate: http://www.temenoscdc.org

Thank you for reading,

Doreen

I’m one of Lisa’s Live Wires! Lisa is a challenge co-host Lisa Buie-Collard

My fellow live wires:

Rhonda Albom –   Bob R. Milne –   Tamera Narayan –  Stephanie Faris –   Heather McCubbin –   Randi Lee

 

 

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Jails, Justice and Homelessness…

Today’s post is part of the annual A-to-Z Blogging Challenge. For more information on the challenge and its creator visit:

http://www.a-to-zchallenge.com

a-z 2015 j

My theme this year is An Intimate Look at the Homeless and Mental Health Epidemic in America which just happens to be the subtitle of my next book, The Stranger in My Recliner. The book is the true story of Sophie.  She was the eighty-year-old homeless woman that my husband brought home one night. She lived with us for nearly three –years. The book will be out this fall.

Jails, Justice and Homelessness

Did you know that if you become homeless you are pretty much considered a criminal by law enforcement and most communities? It is illegal pretty much everywhere to sleep outside, to loiter to beg and now it is becoming illegal to feed the homeless people on public property.

Homeless on bench

 

These laws that cause the homeless to be jailed and processed through the justice system do nothing to alleviate the problem of homelessness. In fact the fines and court cost pile up causing the homeless to be repeatedly jailed because they cannot pay the fines which results in higher fines, more court costs and this only causes the homeless person to be in an unending cycle of poverty. It also sucks up government, political and private resources that could be used elsewhere.

One community in Florida spent more than five-million-dollars over a five-year period jailing, prosecuting and re-jailing the same thirty-six people over and over. That doesn’t count the other millions spent on ambulances, emergency rooms and mental health facilities. It makes no sense morally and less sense fiscally. The town could have rented thirty-six apartments, provided thirty-six social workers, mental health services, addiction services, financial counseling and most likely well before five-years would have money left over and could have had thirty-six tax- paying, upstanding members of their community.

Homeless arrested

It is amazing what a hand up instead of a hand down can do for those whose self-esteem and confidence have been beaten out of them mentally and sometimes physically. Soup kitchens and shelters do not make the homeless feel good about themselves. Most of them are dangerous places. Sure they might be a band-aid but the only people that feel good about them are the people that think these places actually make a difference. They really don’t.

Our police communities are overwhelmed. Their budgets and manpower have been cut severely. They deal with violent criminals, domestic violence situations, child abusers, are the first on scene to deadly accidents seeing horrific sights, witness young people killing each other and they get calls about homeless people. One homeless person sleeping in a park can generate hundreds of calls to the police from mothers walking the children in the park, employees eating lunch the park, vendors trying to do business, dog walkers and joggers. Not all homeless people are mentally ill and not all mentally ill people are dangerous but let’s face facts, some are. All of those people that call the police have a right and deserve to use the public park the way it was intended to be used without fear.

The homeless also have rights. The police routinely do what they call sweeps. They go through public properties and confiscate or destroy the possessions of homeless people and their shelters with the hope the homeless will move on. If they don’t they are arrested. The UN has called the United States out on this practice. It does violate the homeless person’s fourth-amendment right to illegal search and seizure.

Three states have introduced bills to stop this practice. California, Oregon and Colorado are trying to ensure people can eat, pray and occupy a motor vehicle as long as they are not obstructing passage or are on private property without the owners’ permission.

Most people think the answer is complicated. It’s not. Homeless people need homes. That is pretty simple.

Homeless population numbers

What can you do to help?

Only donate to programs that work towards permanent housing for the homeless.

Before donating to a shelter ask what their policies are. Do young woman have to prove they are at risk on the street before they can stay? Do they accept pets? Do they have programs that lead to permanent housing? What is their crime rate? Are they open 24/7 or do the homeless have to leave first thing in the morning? If you are not comfortable with the answers do not give them your money. Find a program that actually offers a hand up.

Thank you for reading,

Doreen

I’m one of Lisa’s Live Wires! Lisa is a challenge co-host Lisa Buie-Collard.

A-Z 2015 Minion Badge

I am excited to be working with this bunch of fabulous bloggers …

Rhonda Albom –   Bob R. Milne –   Tamera Narayan –  Stephanie Faris –   Heather McCubbin –   Randi Lee

*homeless man on bench: *Photograph: Tony Eves / Alamy/Alamy

 

 

 

 

 

Writing Wednesday/Book Covers

Writing Wednesday

Typewriter Pink

 

 

 

 

 

 

 

Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us in the comments…

Are books really judged by their covers’

I hate to admit that I am that person that is attracted to books by their covers’, wine by the label, heck I even choose my shampoos and body washes to match my bathroom. So you can imagine how full of anxiety I will be when it is time to choose my own book covers.

Flip Flop wine

Actually I don’t get to choose the cover at all. I get a vote but the ultimate choice is the publishers. They tell me the cover will be chosen based on marketability.

Barnes and Noble

I got the call today letting me know that my cover questionnaire was sent and would I please take my time to think about and then answer the questions and have it back to the art department by April 20th.

The cover has been in my thoughts for months and honestly I had no vision or clue what I wanted. I did know that I was getting it done today and sending it back because continuing to think about it would be awful.

The first part was easy, title, sub-title, do I have a currant author photo. The next question was to describe the message I want my cover to give. What? That made my heart race so I skipped it and went on to the next question. What feelings do I want people to have when they look at the cover? The feelings I chose were contradictory. Did I really want to confuse people?

I was starting to get frustrated. A friend suggested I look through my photographs and see if any imagery popped into my head. It worked. I had a vision for the cover so then all I had to do was put that vision into words. I cheated and sent a few photos with my words.  Now I wait. Will the artists get it? Will I love what they come up with?

Will people judge me and my book by its’ cover?

Adriana Card

Now I can start stressing about blurbs, back matter and a forward. It truly is like having a baby. I cannot wait to see the book, I know production will be painful but once I see it and hold it I will be in love.

 

How do you choose a book? If you are writing a book have you thought about the cover? If you’ve written a book how was your cover chosen?

Happy Writing,

Doreen

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Keep Moving Forward…

Keep Moving Forward Challenge…

My friend and the facilitator of Bucks County Creative Explorers, Kelly wrote a blog post about being stuck. She wrote that she felt like her feet were stuck in concrete. That is exactly how I was feeling too.

Kelly then posted this challenge. If you are feeling stuck too please join us. Let’s inspire each other to smash our concrete shoes.

CHALLENGE:

I will post an entry in the Keep Moving Forward Challenge every Thursday from now through March 2015. To join in on the journey, use the comment section to tell us about how you “kept moving forward” that week. Write about it on your own blog site (and include the link in the comments), make a video, and/or use the hashtag #KeepMovingForwardChallenge on the social media platforms (Twitter, Facebook, Instagram).

For more information:

http://kellydeeny.com

Please make sure to use #KeepMovingForwardChallenge on social media so that we can comment, like, share, favorite, or retweet!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

It happened again. I lost another dear friend far too soon. At first I was in shock, then, I was angry and wanted to know what cruelness snatched her from her family and friends. Now I am so sad.

Recently I heard that every time you lose someone close to you, you re-grieve everyone you have ever lost. That would explain a lot.

I know I am supposed to wake up every morning feeling grateful and ready to attack the day but today I just want to pull the covers up, find the cool spot on my pillow and go back to sleep.

Quotes Goals change the plan not the goal

Time has no trouble moving forward no matter how I am feeling. In fact it just sprung ahead an hour leaving me desperately wanting that hour back. Just sixty-minutes to make my brother one more cup of coffee and tell him how much I still miss him, to laugh at one of my Dad’s goofy jokes one more time, to watch my BFF’s eyes fill with those proud Mommy tears as she watched her baby girl being sworn into the Navy and to catch up with my friend because I hadn’t seen her in awhile. None of this is possible now except for in my dreams, which is why I want to sleep.

Last week my goal was to clean up my e-mail and as hard as it was I got it done. Email is like laundry though because it keeps coming. I am hoping to get rid of the junk daily.

This week I need to take care of a frightening health issue. My blood pressure has been consistently spiking for days now. I take blood pressure meds so it is usually controlled. Perhaps it’s a warning to keep moving forward but doing so a bit slower.

BloodPressure pic

This week it will be one hour; one day and one foot at a time but the motion will be forward.

How do you keep yourself moving towards your goals when life or death keeps getting in the way?

#keepmovingforward

Doreen

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Writing Wednesday/ More on Media Pitches…

Writing Wednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my writing journey and on to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us in the comments…

More on Marketing/ Media Pitches

You’ve written the book, the proposal, the query, the synopsis, the marketing plan and yes, there is more. The media pitch or one sheet it what is used to try to entice a newspaper or magazine editor to write a feature, a TV producer to do a segment or a radio producer to do an interview with you.

Writing is hard

The first and most important thing you must remember is the editors and producers have no interest in your book or blog. Their only interest is their audience. With that in mind you will need to come up with a story idea that would be of interest to that media outlets entire audience.

audience photo

Through researching and writing your book or blog what is the common theme? Have you become an expert on that topic? Perhaps you write book reviews on your blog. Have you considered pitching a summer reading list segment or article? Perhaps you write a blog on disabilities. Have you considered pitching a list of tips on traveling with a disability? My first book was the true story of my brother’s random road rage murder. I sadly learned everything there is to learn about road rage and consider myself an expert. I pitch tips on not becoming a victim of road rage and also tips on not becoming full of rage as a driver.  My second book is the true story of a homeless woman that my husband brought home one night and she stayed with us for nearly three years. I am now an expert on homelessness. The possibilities of ideas for stories to pitch are endless. You are a writer, of course you can come up with a few.

sword pen

Remember; the buzz about you and your book should never come from you. The journalist and radio or TV hosts will mention your book and how to get it at the end of the article/interview. With the buzz coming from them, you and your book will gain immediate credibility.

At first, think small and local. Look up the websites for your local newspapers, TV and radio stations and look for their story idea or pitch submission guidelines. It may not be that easy to find but it is there.

 

Do the research on the media outlets you want to pitch. Read the paper, listen to the radio shows and watch the TV shows you are intending to pitch. Make sure they cover the kind of story you are pitching.

The best way to pitch the media is on the outlets website or by e-mail. It is a good idea to follow them on social media but don’t pitch them there.

The Pitch:

The date

Try to address it to a specific editor/producer/show etc…

Don’t be over formal.

You will probably have three sentences to grab their attention so start with your elevator pitch.

Add your story idea. Show them don’t tell them J you want them to visualize the segment. Relate the story to their audience.

Use bullet points to add 5 or 6 talking points/ suggestions

Next add why you are the best person for the interview adding your book/blog title and a brief synopsis.

A short bio and contact information.

Keep it short, concise and simple, no fluff. One page is sufficient.

Good luck!

Happy Pitching and Writing,

Doreen

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Writing Wednesday PR Part 3 TV and Radio Pitches

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…

PR Part 3 Writing TV and RadioPitches

To read part 1 and part 2:

Part 2- PR Writing Press Releases –https://doreenmcgettigan.com/?p=5566

Part 1- PR for books/authors –https://doreenmcgettigan.com/?p=5554

Like I said in part 1 and part 2, if you can hire a PR professional they are well worth the investment. If the funds are not in your budget it is possible to write your own media pitches. I will confess, writing media pitches ranks right up there with writing the query and the synopsis but the process does make us better writers.

If you have been following along you are aware that as an author your goal is to write and sell books but when pitching the media you will need to switch gears and pitch your expertise and an idea that will be of interest to the entire viewing/listening audience. You are all about you and selling your book but the media is all about their target audience. The host will mention your book and if you were an interesting guest the audience will be interested in looking up your book. Commercials are for selling products.

TV

Before you write your pitch you will want to research the show or shows you intend to pitch. Is the audience the right one for your message? Pitching a show that would have no interest is your message is a waste of time.

There is no doubt that the media landscape is changing as quickly and as drastically as the publishing industry. Staff is limited and producers are under a lot of pressure to fill airtime with guests that will be of interest to their audiences. The opportunity is there for you if you can develop the skill of pitching.

Once you have crafted your elevator speech and have figured out what your specific area of expertise is writing your pitch letter will be easier.

TV/Radio Pitch Writing Tips:

Do not pitch on social media. Social media is a great place to connect with producers, not a good place to pitch them. Send an e-mail. On most station websites you can find the information you need to submit a pitch. It isn’t always easy to find but it is there.

Start with local programs to gain confidence and experience.

Your pitch should be custom targeted to each producer. Get to know the shows you are pitching. Watch and listen, often.

Come up with a great headline, no more than 8 words.

Next is the tagline. It should be 2 or 3 sentences. Think hook and elevator pitch. Chances are if you don’t hook them here they won’t read any further.

Next you want to answer these questions. Why you are the best person to speak on this topic, why your subject will interest their audience and why their audience needs the information you have and why they need it now.

You want to be as clear and concise as possible. Don’t add fluff.

Next you want to suggest a segment.TV producers will need to be able to visualize what you are pitching and radio producers will need to visualize what the segment will sound like. Describe the segments to them.

radio

Create a media kit. I will write about media kits in Part 4.

Have you written a pitch letter? Do you have any tips to add?

Happy writing,

Doreen

 

Writing Wednesday/ PR Part 2/ Press Releases

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips to share please do…

Public Relations PR Part 2/ Press Releases

Just when you thought writing the book was the hard part you were told you had to write a synopsis, then an outline, a proposal and the hardest of all a query letter.  You finish all of those and breathe a big sigh of release only to find out you need to write marketing, advertising and PR plans and those include writing press releases and media pitches.

Writing is hard

If you have the budget to hire a professional to write and submit your press releases for you, they are well worth the money. If a professional isn’t in your budget no fears, you can write your own.

The fact that you wrote and published a book is not ‘newsworthy’ to most media outlets. They are looking for news that is of interest to their entire audience.

The main thing you have to remember when writing a press release is you are informing the audience of something important to them, you are not promoting your book (that would be considered advertising.) What expertise or insight have you gained from writing your book? If you wrote a book about your transition from the corporate world to owning a bakery perhaps your angle could be ‘the pros and cons of opening a small business in (name of town,) or tips on how to have a memorable celebration. The possibilities are endless but you should choose 2 or 3 and stick with them.

The second thing to remember is keep it concise and professional. Use simple words.

The third thing is to send it to the right place. Do the research. Make sure the publication is right for ‘your news.’ If it isn’t something their readers would be interested in, you are wasting your time and theirs.  My suggestion is to start small, think close to home. Your small hometown paper, magazine or newsletter is a great place to start. On most media websites you can find a place to submit press releases. Does your alma mater have a newspaper or newsletter, does your church? Once you have submitted to these local publications submit to 3 or 4 city papers closest to home. You can expand from there.

Newspaper photo

There are web based businesses that are promising to distribute your press release, for a fee. It is time consuming but you are better off looking up the publications and submitting to them yourself.

Do not submit press releases to the same publication more than once a month unless the news is really big.

Tips on format:

Your headline has to be fabulous and should be no more than 8 words. You only have about 15 words to grab an editor’s attention so the headline counts big-time.

Next you want to put your first choice for the date you want the release to be published. Most people put, For Immediate Release.

Next you want to write an introductory paragraph. Press releases are written in third person. If you are announcing a book event, mention that and the host and any other authors involved. Think hooking the reader here.

Next you want to go more into ‘the news of your release,’ answering the who, what, why, when and where questions. Remember you cannot ‘sell’ in a press release so don’t mention where your book can be purchased. You want the ‘news’ of the release to be so good that the reader will go look for your book.

A short bio comes next and then you want to list your contact information. Let the editor know what contact information you want published and what information you don’t want published. I usually list only an e-mail publicly. If it is for a book event you can list the phone number of the book store or wherever the event is being held.

When a publication does publish your press release, thank them, promote them and share on social media.

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Next week: PR part 3-TV and radio pitches.

 

 

 

 

What unique angle or area of expertise can you use to make your book, WIP or your blog newsworthy?

Happy writing,

Doreen

*** Before the angel of success arrives in your life, you should devote yourself to preparing your welcome for her. Polish your craft and strengthen your body to be fit so that you can do your job and enjoy success when it comes. Sharpen your mind and spirit so they are ready to face the challenges that accompany a visit from the angel of success. If you are not ready when the angel knocks, she will flee. And who knows when she will make it back around to your door again. Unknown ***

Angel pic

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Writing Wednesday/ Book PR

Writing Wednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and getting ready to publish again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them.

Whichever path you choose to take for your book, traditional, independent or self-publishing the fact is you will be responsible for marketing your book.  As soon as you start writing a book you should start writing a marketing plan. A marketing plan has three major parts, marketing advertising and public relations.

I wrote about marketing plans here: doreenmcgettigan.com/?p=5230

Advertising here: http://doreenmcgettigan.com/?p=5540

Public Relations (PR) Part 1

Any book can become a best seller if it is written and marketed well. You must create a reason for people to ‘need’ your book. A good Public relations professional is well worth the investment if your publisher does not provide one. If hiring a PR rep is not in your budget, no worries.

What exactly are public relations?

It is the professional maintenance of a favorable public image for you and your business.

The art of managing the spread of information between your business and the public.

Megaphone

Planning Promotions for the purpose of creating goodwill

Creating an author platform

Publicity- press releases- media pitches- communication intended to create a positive image

 

Creating promotional text, audio, and video

Planning launches, conferences, book signings etc…

Creating promotional materials- business cards, book markers, post cards etc…

Some tips for putting your PR plan together:

Know what is news- News is information that is relevant to the public as a whole. Sadly for us writers, putting our hearts, souls and in most cases a lot of time, a year sometimes more of our lives into our work, experiencing rejection on steroids over and over again and ending up finally, as a published author is NOT news. There are more than a half-million of us a year and the numbers keep growing.

To become newsworthy you must establish yourself as an expert. This is a little bit easier for non-fiction writers but definitely possible for fiction writers.

Press Club Comcast

My second book, The Stranger In My Recliner is the story of a homeless woman named Sophie. My husband brought her home and she lived with us for nearly three-years. After experiencing first-hand the lack of action by government, community and private agencies, the research I did on homelessness, interviewing her friends and family I feel comfortable saying I am an expert on the topic of homelessness.

If you are stuck figuring out your topic of expertise ask your beta readers what message they received from your story…

Have a concise message, who; what; why; when and where. Have you perfected your two or three line elevator speech?

Know who you are pitching. You don’t want to pitch your expertise on rebuilding car engines to the entertainment reporter.

Follow journalist, producers and reporters on twitter but DO NOT pitch them on social media. Trust me just don’t. Simply be entertaining but professional. Join the conversation and favorite and like their stuff, not all of their stuff because that can make you look like a stalker. Be patient…

Have you joined HARO?  http://helpareporter.com

Next week I will share tips on writing a press release and a media pitch.

What is your area of expertise?

Happy writing,

Doreen

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and above all accurately so they will be guided by its light.” Joseph Pullitzer 1847-1911

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Writing Wednesday/Book Advertising

WritingWednesday

Typewriter Pink

Wednesday is the day I share what I have learned on my journey to publication, marketing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them.

Book Advertising

In past weeks I’ve written about how important it is for authors to have a marketing plan. A marketing plan contains three components, Marketing; Advertising and Public Relations.  They are all different and equally important to ensure the success of any business including the business of selling books. We’ve all heard the saying you have to spend money to make money. Advertising is the marketing you pay for and should be an essential part of your marketing plan. That said, you should not rush out and haphazardly start ordering ads. A little research and a good plan can make the difference between ads that actually sell books and opening the door and tossing your money into the wind.

If you wrote a proposal for your book (and I hope you did) you, already know who your target audience is. If not you can learn more about proposals here: https://doreenmcgettigan.com/?p=5141

When creating your advertising plan you need to figure out how to reach that target audience. If you can afford an advertising agency, great but it is not necessary.

As writers when we think of advertising I imagine most of us think of a full page ad in the New York Times Book section. If you can afford that, go for it but chances are you will not recoup your investment.

The mistakes I made when first advertising Bristol boyz Stomp were to just choose as many outlets as I could afford without a plan.

My advice would be to concentrate on advertising outlets that are available to you locally. Most local media outlets will offer you a consultant free of charge. Keep in mind that there job is to sell you advertising and you will need to read between the lines before deciding what is best for you and your book.

Print Advertising- Look into local ‘free’ newspapers, magazines, college/university newspapers and special sections of local larger newspapers. Most of these have the capacity to target specific demographic areas. Billboards are another form of print advertising. I know an author that had great success with a billboard on a major highway and another that did not have success with the billboard on the same highway. One was a business book and the other was a novel. It is now obvious to me that business people spend a lot of time on that highway so the ad for the business book caught their eye. Billboards are very expensive so before making that decision, make sure the people reading it are likely readers of your book. There are less expensive alternatives to billboards. Look into train stations, bus and taxi advertising opportunities.

billboard

T.V. Advertising- During the Super bowl 30 second ads go for 4.5 million dollars but there are many less expensive alternatives. Look into rates/specials with your local T.V and cable companies. They too in most cases can target specific demographics.

TV

Radio- Some smaller, local radio stations have specific and loyal audiences. If one of them is an eldercare show and your book is on care-giving, the audience would be interested in your book. In that case radio advertising would be a good investment.

radio

Internet- the opportunities for online advertising are diverse. What worked for me was placing ads on my local t.v. news outlet website and paid Facebook ads. What didn’t work for me were book blog tours. I had some success placing ads on websites/blogs that featured topics ‘my readers’ would be interested in.

internet photo

Once you create your marketing/advertising/PR plan try to stick with it for at least a quarter but don’t be afraid to tweak it a little if something is clearly working or not working. Consistency matters when it comes to marketing.

What paid ads have prompted you to pay for a book?

Happy Writing,

Doreen

 

 

 

 

 

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Realize Your Writing Dreams by Doreen McGettigan
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